Jonathan Butko: About

I have recently served as Executive Director of Strategy & Innovation with MediciGlobal, a leading patient recruitment and retention agency dedicated to marketing clinical trials directly to patients, caregivers and healthcare professionals. With over 16 years of graphic design, creative direction and healthcare experience, I directed the development of innovative technologies and strategies for MediciGlobal's clients on a global basis. I oversaw all creative execution of advertising, patient study materials, internet marketing and social marketing. It is under my creative leadership that MediciGlobal earned 16 industry awards for North American and global programs.

With a broad range of experience, I bring a depth of expertise that has resulted in compelling and creative materials that have been culturally adapted for use worldwide. I have met the objectives of both building awareness and stimulating targeted market segments to actively participate in clinical trial programs. Under my design direction, my teams consistently developed materials that have met regulatory requirements.

I have served as Creative Services Director with AdMed, Inc., a leading interactive learning agency, designing and developing interactive e-learning modules, training manuals and customized training workshops for major pharmaceutical clients such as GlaxoSmithKline, Pfizer, Bristol-Myers Squibb and The Medicines Company. Many of these programs served as the basis for global initiatives.

As owner and and Creative Director of LucidCircus, Inc., I gained extensive experience working with other diverse North American clients and brands such as MTV/VH1, Levi's, TBWA /Chiat/Day, Grey Global, Bell Labs/Lucent Technologies, Safeguard International, The Mills Corporation, The National Adoption Centers, The Archdiocese of Philadelphia, and the City of Philadelphia.

I have been recognized for excellence in my field and received awards that include:

PharmaVoice Top 100 - recognized as one of the 100 Most Inspiring People in the Life-Sciences Industry - Patient Advocates Group

    The 2009 Communicator Awards from the International Academy of the Visual Arts

    • Depression Promotional Study Site Kit
    • Menopause Promotional Study Site Kit
    • Clinically Isolated Syndrome (Pre-diagnosed Multiple Sclerosis) Patient Education Program
    • Teen MigrainePatient Recruitment Campaign

    The 2009 15th Annual National Health Information Awards

    • Bronze, Women and Depression Booklet in Consumer Decision-Making Information - Depression
    • Silver, Restless Legs Syndrome Poster in Consumer Decision-Making Information - Restless Legs Syndrome
    • Silver, Major Depressive Disorder in Health Promotion/ Disease and Injury Prevention Information - Major Depression
    • Bronze, PRAM logo in Logo Design

    The 2009 26th Annual Healthcare Advertising Awards

    • Bronze, PRAM logo in Other Healthcare (Medical Practice, Pharmaceutical, Medical Devices, Associations, etc.)
    • Bronze, Major Depressive Disorder in Other Healthcare (Medical Practice, Pharmaceutical, Medical Devices, Associations, etc.)

    The 2008 14th Annual National Health Information Awards

    • Bronze, Total Health Information Program in Consumer Decision-Making Information - Pre-Diabetes Retention Program
    • Bronze, Booklet/Brochure/Pamphlet in Consumer Decision-Making Information - Teen Migraine Recruitment Brochure
    • Bronze, Other/Miscellaneous Material in Consumer Decision-Making Information - Hep-C Retention Program
    • Merit, Booklet/Brochure/Pamphlet in Consumer Decision-Making Information - Recurring Major Depressive Disorder Recruitment Brochure

    The 2008 24th Annual Healthcare Marketing Report Awards

    • Silver, Total Advertising Campaign without Television - Opioid Induced Bowel Dysfunction
    • Merit, Consumer Education and Decision-Making Information - Adolescent Schizophrenia

    Philly Gold Awards recipient

    • Corporate Self-Promotio
    • Corporate Branding and Logo development

    Philly Tech Magazine

    • “30 Under 30” Award for leadership in the Philadelphia interactive design and advertising community

    Best of FLASH 5 recognition in the FLASH 5! Creative Web Animation book by Derek Franklin and Brooks Patton

      HOW magazine's “Website in a Day” Competition Winner - Team East

        Industry news articles including those with Create Online and Business 2.0.